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## How many visitors will be needed for 100.000 CHF of annual Revenue? Secret revealed...

Any business plan for an E-shop should admit this equation and know in advance the desired objective of the launch of the store.

If we can see things in reverse by setting a turnover to achieve in the commercial year, for example 100 000 CHF and that our average basket is 55CHF (It will be necessary to note and enter the difference between turnover and profit if it is not yet done).

For this, you will need to mathematically reach 100,000/55 = 1818 sales in the year. If we divide by 365 days (and yes the advantage of e-commerce is that it is open and effective every day of the year, incredible! Is not it)

To estimate the number of visitors needed to make these 5 sales every day, we must take into account the conversion rate of our store. In general and on all of our E-commerce customers this varies between 0.8% and 3%. Everything depends on the market on which the store operates, its referencing and especially the attractiveness of its offer. Let’s take for example, only 1% of conversion rate.

We must therefore apply the following formula: minimum number of visitors = number of sales/conversion rate. i.e. 1818/0.001 ( 1%) = 181800 visitors in the year. Let’s divide by days and we get: 498 visitors days, so to reach a turnover of 100K per year, you will need 498 visitors per day.