How will NFTs disrupt the music industry, in the short term?
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Azayko, NFT

How will NFTs disrupt the music industry, in the short term? Copyright issues, exploitation issues, lack of earned royalties. These are just some of the challenges that musicians and rappers around the world face when it comes to the production and distribution of their music. With the emergence of non-fungible tokens (NFT), there is an […]

Azayko hits hard this time with his latest music video “Non è Qua”
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Azayko

Azayko hits hard this time with his latest music video “Non è Qua” The Swiss rapper “Azayko” released last week his latest clip named “Non è qua” which literally means “not here” in English. This work was produced by Kallitous corporation, which we invite you to see and share with your audience so that this […]

A first in the history of Swiss and Italian rap, Azayko released a new track only in NFT
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Azayko, NFT

A first in the history of Swiss and Italian rap, Azayko released a new track only in NFT Like some American rappers (Tory Lanez, Snoop Dogg..) who have launched into the NFT, Azayko is now taking his turn in this new format of selling music, a first in the Swiss history and in the Italian-speaking […]

After having cut the bridges with the press, Azayko answers with a single ” Non é qua “
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Digital Marketing

After having cut the bridges with the press, Azayko answers with a single ” Non é qua “ Azayko has just released this midnight 24.12.2021 his latest single “Non è Qua” which means ” Not here “, produced with his label Kallitous corporation, Swiss. It is a single in which he considers to be disappeared […]

Media consumption in Switzerland in 2020: what trend? and for which audience?
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Digital Marketing

Media consumption in Switzerland in 2020: what trend? and for which audience? Since 2014 Digimonitor has been examining media and electronic device usage in Switzerland. The data is representative of the entire population of German and French-speaking Switzerland aged 15 and over, as offline users and people without a fixed network connection are also surveyed. […]

Did you know? Digital marketing goes far beyond traditional marketing …
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Digital Marketing

Did you know? Digital marketing goes far beyond traditional marketing … According to eMarketer and their latest study, digital advertising otherwise known as digital advertising has surpassed traditional advertising in 2020, in the United States. A trend that should also be noted in Switzerland. Already in 2017, online advertising in the world had surpassed traditional […]

How many visitors will be needed for 100.000 CHF of annual Revenue? Secret revealed…
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Digital Marketing

How many visitors will be needed for 100.000 CHF of annual Revenue? Secret revealed… Any business plan for an E-shop should admit this equation and know in advance the desired objective of the launch of the store. If we can see things in reverse by setting a turnover to achieve in the commercial year, for […]

Digital relies on the customer experience (UX)… is the customer the KING?
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Digital Marketing

Digital relies on the customer experience (UX)… is the customer the KING? The most important thing in 2020, when it comes to SEO is the user experience ( UX ) which has emerged as the important indicator in SEO nowadays. It is important to note that user experience is not just about reducing your page […]

Social networks and covid-19 in 2020, what changes and what leverage to count on after 2020?
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Digital Marketing

Social networks and covid-19 in 2020, what changes and what leverage to count on after 2020? As a digital marketing agency, we have observed a 72% decrease in the number of clicks on social networks, but a 215% increase in the conversion rate. This can be explained by the increase in time spent by consumers […]