Digital Marketing

Digital relies on the customer experience (UX)... is the customer the KING?

The most important thing in 2020, when it comes to SEO is the user experience ( UX ) which has emerged as the important indicator in SEO nowadays. It is important to note that user experience is not just about reducing your page load times, but rather:

Improving the overall design of the website, making it easier for users to navigate.


Make sure the site is designed for everyone and is well suited for users on mobile.

* Make sure the content is well organized, useful and readable

* Reduce the response time of your site

* Make sure you use white space between your content to air it out and help your readers focus on the important information

Just think

As soon as someone visits your site, they should easily know what your pages are about without thinking too much. So make sure they are attractive to your target audience. Here’s what you can do to improve your acquisition of new visitors and prospects:

Do more testing. Try interviewing random people who visit your website and give you feedback. Then tweak your site to improve its navigation, bounce rate and average time spent on pages

Conduct Q&A on your customer generation process. Check if the form fields aimed at conversion are clear, easy to fill and placed in the right place on your site

Technical SEO


No matter how many SEO optimizations you implement, if the technical performance of your pages is poor, your site will perform poorly.

The technical aspect of SEO has proven to be one of the most important ranking factors in getting your site visible in the engines. Here are some basics to keep in mind:

* Optimized page speed

* Allow search engine crawlers to index your site pages

* Set up an HTML sitemap

* Generate an XML Sitemap file

* Have a minimum of dead links and 404 errors

* Make sure each image has an alt attribute

* All your page titles must use your keywords

* Include structured data tags to help Google understand the entities in your content.

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